Perform a website audit and think about how your website is or isn’t converting leads into clients. Taking 10 minutes a day to comment on other accounts on Instagram or Facebook is an easy way to stay engaged! You can also join a new Facebook group relevant to your ideal customer base or industry and actively engage in the group to understand what’s important to your audience. Try to be as consistent as possible when posting online (posting to Instagram daily, engaging with your audience through Instagram stories, pinning on Pinterest, etc.), so your followers know you’re continuously active. Social media is a great tool to help connect with your customers. Essential tip: refer to a new product or service you may now be offering since their past customer experience! Tactics like a loyalty program may keep past customers engaged with ongoing perks. Can’t find one? Organize one yourself!įollow upwith past clients to see if there is anything they need. If you’re unsure where to start, look up small business events in your area and choose one to attend. Try to collaborate with someone who doesn’t offer the same products or services as you and has an audience aligned with your ideal client. Ask family, friends, or current customers to spread awareness through word of mouth or testimonials on your website to attract new leads. Make the most of your networks and encourage customer advocacy. This can help you segment your leads and adjust your strategy to ensure you’re attracting the right customers. Follow these simple action items below to generate and maintain the customer base of your dreams!īe sure to track where your referrals come from through Google Analytics and your contact form and identify which sources offer the most value. A steady stream of new customers allows you to grow your business and fulfill your company vision.
As a business owner, you’re critically aware that your client base is the lifeline of your company.
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